Journalists would rather act as a gateway for Apple press releases

than do a real job”. Brilliant, sums up what I’ve thought for a longtime. No real examination of Apples products, no difficult questions, except recent coverage of their problems with manufacturing; the press would rather fawn over their products than do a critical examination.

Well this is a great summary of the upcoming Apple anouncement “Too many inky hacks pulled out to cover Apple instead. We, the Press would rather sit in a dark room, unable to ask tough questions or actually touch and test an Apple product, than do our job. We would rather serve as a gateway for Apple’s live action press releases.” You can read the rest here on Mat Honans’ Gizmodo blog.

Note in case this entry starts showing up on google search results, I’m not saying Apple has bad products, I wouldn’t know, I’ve never owned one and the press coverage doesn’t really tell you anything, it’s just an extension to Apples marketing operation, as Mat admits.

Author: Mark Cathcart

Formerly an Executive Director of Systems Engineering and a Senior Distinguished Engineer at Dell. Prior to that, an IBM Distinguished Engineer working for the Systems Group in NY and Austin. I'm currently "retired until further notice".

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