Mall Man – A ode to Northcross Mall

I’m indebted to Dan Keshet for tweeting the following:

This short film with just a few-hundred views, was made in 2007. It’s a story come pseudo-documentary made about the declining Northcross Mall here in Austin, which was a few years later replaced by yet another suburban Walmart.

This film, captures everything about Austin that bought me here. A massive piece of Americana, a throwback to the 50’s in many ways. It’s well written, well narrated, and contains many spoken gems, including this one

we are trading quality for quantity. When you trade quantity for quality, you are trading you dignity.

In some ways, the main characters, somewhat “Fonzy” like represent an iconic character type, James Dean, Rebel without a cause. It’s 15-minutes, a great watch. Catch the disappearing Austin before it’s gone forever.

Author: Mark Cathcart

Formerly an Executive Director of Systems Engineering and a Senior Distinguished Engineer at Dell. Prior to that, an IBM Distinguished Engineer working for the Systems Group in NY and Austin. I'm currently "retired until further notice".

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