This blog is about the uselessness of the comments sections of many business websites. Yes, I’ve been around long enough to know to never read the comments.
News websites, especially local ones, have jumped into the Internet as a way to make money, save their business or just as a low overhead way to extend their reach. Comment sections help create a local online community.
When a business has bad behavior in their store, their office, their bar, bad by their definition, they typically take action.Why don’t businesses do the same online?
Picture the scene, it’s the reception hall/entrance of a local TV station, a reporter has just read out a news report, a young woman, cycling to raise money for a cancer charity was struck and killed by a truck. Within seconds, someone shouts out:
You moronic cyclists deserve what you get.
To which, someone else shouts back: